Production! (Me and Myself) February 12, 2008
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The pics you see below were the final products I presented to the class:
I LOVE the 80s!
As you can see I sort of integrated all my previous design concepts e.g. Michael Jackson, the mix tape, etc. into my final design.The three huge circles at the background were supposed to represent DISCO lights representing the 1980s era. However, one of my classmates pointed out that it was taking away too much attention from my name, and suggested I decreased the opacity. Miss Siti also commented that my name seemed rather small and I was not fully utilising the A5 space. With these comments in mind, I made changes and created another version:
if you ask, I’d definitely prefer my 2nd version now. Thanks to my classmate who pointed out the part about the opacity. By decreasing the opacity (and also rearranging the circles), I think the DISCO lights now have a “softer” feel( instead of the harsh lines in the previous ones It now looks more realistic, sort of merging and “blending” into one another. It also ensured that it did not steal too much attention away from my name, which was very important. The process of finding the right opacity was not easy; I had to play around with different values. Yellow had to be reduced the most (to about 50%) cuz it was so bright at first, overshadowing the other colours.
Lastly, the invidivual letters were resized and enlarged so that they better utilize the full space on the A5 paper.
I LOVE MAKEUP
my final product for “I LOVE MAKEUP”. No one gave any criticisms on this one, so Im sticking to this original version. (which took me so long to do using Illustrator). ENJOY!
Me and Myself:The Creative Phase (Prototyping) February 12, 2008
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Yes, after gathering feedback from my classmates and Miss Siti, I worked on producing full scale roughs again. This time, I LOVE THE 80S, and I LOVE MAKE-UP.
I LOVE THE 80S
This is another variation I produced besides the earlier “Michael Jackson” version. I call it my “Toys of the 80s” version (haha). IT has, from left, the RUBIK cube, a space invader “icon”, Converse Sneakers (so 80s!) and lastly, a mix tape. Basically it’s a mix of whatever concepts I generated in Stage 1.
I LOVE MAKEUP:
These two designs are rather similar. For the top one, it’s a mascara wand, an eye, lip gloss oozing out from tube, and an eyeshadow quad with applicator. The bottom one is more complicated. From left: makeup brush, fake lash, a pout, lip gloss stains and an eyeshadow box.
PROTOTYPING
From these roughs, I went on to create a full-colour prototype of what I expect the final product to be like. I drew with pencils of different thicknesses, filled in colour with colour pencils and then outlined the borders.
yipee! look out for my next post on Stage 3: Production!
Me and Myself: The Creative Phase: (Stage 2) February 12, 2008
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After coming out with the rough sketches, we were required to develop 2 into full-scale roughs EACH. Unfortunately, I misunderstood the instructions and only came up with 1 each. Nevertheless, here are my full-scale roughs:
1) I LOVE THE 80S!
Yayy.. I really loved this design. To me, Michael Jackson really personified the 80s and I thought (haha wishful thinking on my part) that by using his portrait on my name it would be sufficient to represent the 80s. By the way, that pose you see is Michael Jackson’s starting pose for the 1982 hit “Billie Jean”. It took me soo long to get it right; trust me, pausing and looking at various Youtube videos to search for the correct angle is not easy. If you look closely, the letters “F”, “N” and “G” are shone on by disco lights (I havent filled in the colours) to represent the disco music and culture of the 80s.
While the class was pretty impressed by my sketch, many commented that the “Michael Jackson” figure was too distracting and it would make it seem like “I love Michael Jackson” (which is true, by the way.. haha). Suggestions included shrinking his picture so that it would not take the focus away. Also, some classmates recommended merging the “Mix Tape” design (refer to post below) with this and the disco balls. Okay, point taken.
2) I HATE CORIANDER
Well, this was a disaster. The result of clinging on to a particular concept and not wanting to search for an alternative. I ended up with a very kiddish-looking sketch. Miss Siti suggested that since I was good at drawing, why not draw something that I like (since I ran out of ideas for coriander). I think the rest of the class kinda agreed too that the concept was too ambiguous (the bugs destroying the coriander represent my hate for the vegetable… not very obvious isn’t it?) and perhaps simple. Okay, I will work on that..look out for my next post!
Me and Myself: The Analytical Phase (Stage 1) February 12, 2008
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Here we are at Stage 1. I did a quick brainstorm of what I loved or hated.
Love:the 80s? Pilates? makeup?
Hate: Coriander! (definitely. urrgh), violence, war…
I decided to work on the 80s(love), and coriander(hate).
These pictures below show the initial stages of my Analytical Phase (Data Collection and problem definition). Besides relying on my trusty 1980’s fansites and my own knowledge, I also watched a couple of music videos (from the 80s! no less) of my favourite 80s bands to get a “feel” of what it’s like to live in the 80s! I really had fun doing this part, being a big fan of 80s music and fashion. From what I gathered, the 80s should be vibrant, HAPPY, full of bright colours, over-the-top hairdos (ala Bon Jovi), lots of disco, fun music, converse sneakers, video games… (I could really go on and on..)
Sadly, I couldnt find much about coriander besides the stock images on GETTY images. Well, it probably isnt good, as mentioned by Julian, to attempt to “understand” the problem before generating solutions. This was very true as I was so fixated and bent on using “Coriander “, i ended up generating a VERY slipshod piece which thankfully, for the criticisms from classmates and Miss Siti, I finally ditched. The part about not “falling in love” and settling down with your very first concept is super true.
If you do not go through the proper “Design process” in a sequential way, it will really reflect in the quality of your work. If you don’t believe me, you can compare how BAD the work for “coriander” was compared to the “80s” sketch. Haha.
1) I love the 80s!
Left: Space Invader’s version (a popular 80s game)
Right: Michael Jackson version. (can u tell that i was trying to imitate the 80s PEPSI logo?)
Compare this to the pics of 1980’s PEPSI logo:
Other sketches of THE 80s:
top: 80s LOGO tee version
bottom: 80s mixed tape version
haha compare it to some pics I found while researching on the 80s:
look! George Michael wore logo tees too 20 years ago when he was part of WHAM!
the nostalgic 80s mix tape! how many of us actualy remember how it was like in the pre-CD and mp3 era?
my very slipshod attempts at “CORIANDER” (hate). sorry for the lack of creativity/originality.
Coming up: Stage 2: The Creative Phase
WELCOME! February 12, 2008
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First of all, HELLO to all who’ve come to my blog! **waves frantically from the screen**
Hope i do not bore you with my random thoughts and ramblings. Do enjoy viewing my creative process and I welcome all forms of constructive criticism. Do look out for my next post coming out soon. =)
Fang.
